Christoph Trappe is a content marketing strategist, keynote speaker and three-time author. He began his career as a journalist, moved into nonprofit leadership, and has since spent more than a decade building content and measurement programs for organisations in healthcare, SaaS and publishing.
Credentials
- Content Marketing Institute — named a Top 100 Most Influential Content Marketer in 2014 and again in 2015.
- Internet Marketing Association — named Internet Marketer of the Year in 2015.
- Author — three books, including work on authentic storytelling and content performance culture.
- Founder — the Authentic Storytelling Project.
- Speaker — keynotes at international marketing conferences.
What he covers here
On this site the subject is narrower than his usual work: how to choose an adult ad network for buying traffic or monetizing a site. The guide states plainly where that expertise sits. Trappe's career is in content strategy and campaign measurement, not adult media buying, so the guide is built as a vendor evaluation — payment documentation read directly, regulator filings read directly, and no figure lifted from a competitor's review.
That disclosure is deliberate. A byline that overstates its own authority is worth less than one that says where the limits are, which is also the reasoning behind the published evaluation method and the sourcing rules that govern every number on the site.
Approach
Three habits carry over from the newsroom into everything here. Attribute every figure to a document a reader can open. Name the weakness of a recommendation in the same breath as the recommendation. Date the claim, because a threshold that was right in July is not automatically right in November.
Where the guide relies on judgement rather than a document, it says so — the three-layer framework is presented as one person's model, not as an industry standard, and it is argued for rather than asserted.
Elsewhere
Find him on Facebook and Instagram. For corrections or questions about the guide, use the contact page; for the commercial arrangements behind the site, see the affiliate disclosure. Reuse of his work is covered by the terms of use.